Career Resources - Market Yourself
Your Challenge
Distinguish yourself from hundreds of other applicants using just your resume and cover letter. Your resume and cover letter usually provide the first impression of you to a potential employer. As such an important marketing tool, you must demonstrate the link between your skills and experience and the needs of the employer you want to work for. Even though you may spend hours writing and adjusting your resume and cover letter, chances are that an employer will spend less than a minute reviewing it. How do you get your message across in these circumstances?
You must know the product you are selling ... yourself.
You must also know the needs of your audience ... the employer.
Knowing how your skills and experiences will benefit the needs of an employer is essential before writing your cover letter and resume and cover letter.
Your resume is your own personal marketing brochure. It should stand out from the crowd so that the employer will want to invite you to an interview. But most of us are not marketing geniuses. So here's the deal. Before preparing or updating your resume, it is important to: (#1) know what you have to offer; (#2) understand the needs of the employer; and (3) link point #1 and #2 - that is, relate your skills and experience with the needs of the employer.
Resume Guide: Learn the keys to preparing a resume that gets noticed. And no, we don't mean coloured paper
Your resume and cover letter usually provide the first impression of you to a potential employer. As such an important marketing tool, you must demonstrate the link between your skills and experience and the needs of the employer you want to work for. Even though you may spend hours writing and adjusting your resume and cover letter, chances are that an employer will spend less than a minute reviewing it. How do you get your message across in these circumstances?.